Job summary:

Job description:

***Interview Type: Webcam*** Very long term project***Remote (preferred Local to CA OR PST Zone) *** W2 Only***

Short Description: -

We are seeking a seasoned Executive Audience Acquisition Manager to join our Executive Marketing team. This person will be responsible for designing and executing the strategies that define how we attract, engage, and grow relationships with our most senior executive audiences. This role sits at the intersection of marketing strategy, program orchestration, and audience development, with a mandate to deepen executive relationships, accelerate revenue growth, and drive long-term retention.

The ideal candidate is both a strategist and a builder—able to design frameworks, manage cross-functional alignment, and deliver measurable outcomes across high-visibility executive programs, including our annual Executive Summit and World Economic Forum (Davos) activations. This role is suited for a highly strategic, operationally strong marketer who thrives in ambiguity, loves building frameworks that scale, and has a passion for creating experiences that matter for senior executives.

Executive journey orchestration:

• Define and manage the end-to-end executive user journey across multiple marketing touchpoints (events, content, digital, account engagement).
• Map and optimize pathways that strengthen relationships with key executives, aligning with business priorities around revenue acceleration and retention.
• Partner with cross-functional stakeholders (e.g., Sales, Product Marketing, Field Marketing, Events, Comms) to ensure a seamless and personalized experience for executive audiences.
• Develop playbooks, frameworks, and measurement systems to scale executive journey orchestration globally.

Audience acquisition strategy & execution:

• Own the strategy and execution of audience acquisition for flagship executive programs, including the annual Executive Summit, World Economic Forum in Davos, among other activations.
• Design and implement multi-channel campaigns to attract, convert, and engage senior executives.
• Partner with Sales and executive sponsors to ensure the right mix of prospects, customers, and partners participate in executive programs.
• Leverage data-driven insights to refine acquisition strategies, improve conversion, and maximize ROI of executive engagement.

JOB DETAILS:

• 8–10+ years of experience in executive marketing, audience development, demand generation, or related roles in B2B/enterprise contexts.
• Proven track record of designing and managing high-impact executive engagement programs.
• Strong expertise in audience acquisition, including segmentation, targeting, and campaign orchestration across digital and offline channels.
• Exceptional stakeholder management skills; able to align cross-functional teams toward common goals.
• Analytical and data-driven, with the ability to measure, report, and optimize acquisition and engagement strategies.
• Excellent communicator with strong executive presence; comfortable influencing senior leaders internally and externally.
• Experience in fast-paced, high-growth environments and managing multiple high-stakes programs simultaneously.

Core experience

• Executive marketing/audience acquisition: 8–12 years in senior B2B marketing roles, with hands-on experience in executive-level engagement, audience development, or demand generation for enterprise accounts.
• Program-oriented: Proven track record orchestrating end-to-end executive journeys across digital, event, and account-based channels.
• Flagship events & experiences: Experience driving attendance and engagement for high-stakes executive programs (summits, forums, C-suite events, or global activations like Davos/WEF). 

Industry background

• Strong preference for candidates with backgrounds in B2B technology (SaaS, fintech, enterprise software).
• Open to adjacent sectors (consulting, high-end professional services, management advisory, global events agencies) if they demonstrate executive-level engagement and audience strategy experience. Global experience is a plus—particularly with multinational audience acquisition or executive marketing campaigns.

Functional strengths

• Audience strategy & growth: Ability to define and execute strategies to attract, convert, and retain senior executive participants.
• Executive/customer journey design: Skilled in mapping touchpoints across events, digital, content, and account orchestration to deepen relationships and accelerate pipeline.
• Cross-functional alignment: Adept at working across Sales, Field Marketing, Product Marketing, Comms, and Events to ensure seamless execution.
• Data-driven mindset: Comfortable with segmentation, targeting, measurement, and optimization of acquisition and engagement campaigns. 

Leadership & influence

• Senior IC (not a people manager), but operates with leadership-level influence.
• Confident in presenting to and influencing internal stakeholders up to C-suite level.
• Strong collaborator, able to mobilize cross-functional resources without direct authority.

 Personal attributes

• Highly strategic but equally execution-oriented; can both design frameworks and roll up sleeves to deliver.
• Thrives in fast-paced, high-growth environments; resilient, resourceful, and able to manage ambiguity.
• Strong executive presence and polished communication style (written, verbal, and visual).
• Passion for creating high-quality executive experiences that drive measurable business impact.

Target talent pools

• Senior marketers currently in:
• Demand Generation or Enterprise ABM leads with deep experience engaging C-suite audiences.
• Executive Marketing/Executive Programs/Audience Development roles at major B2B tech firms (e.g., Salesforce, AWS, Google Cloud, Microsoft, ServiceNow, Stripe peers).
• Global events/experiential marketing leaders at agencies specializing in high-end executive experiences.
• Potential titles to source from: ○ Senior Manager / Director, Audience Acquisition / Demand Generation ○ Senior Manager / Director, Executive Marketing ○ Senior Manager / Director, Enterprise/ABM Marketing ○ Senior Manager / Director, Global Events (with executive focus)

Skills:

• Proven experience in conducting BIA and developing BC plans.
• Strong understanding of risk management and mitigation techniques.
• Hands-on experience in table-top exercises and scenario-based testing.
• Ability to work within defined playbooks for crisis management and incident response.
• Proficiency in writing and updating SOPs.

Contact the recruiter working on this position:

The recruiter working on this position is MANOJ Kumar Akkapelly(Raghu Team)
His/her contact number is
His/her contact email is manojk@msysinc.com

Our recruiters will be more than happy to help you to get this contract.